Work that honors your values, keeps strategy & innovation at the forefront, and invests in sustainable growth & results.

As a marketing professional, I approach my work methodically and strategically. I aim to create content that not only is beautiful but is useful and moves audiences to take action. Additionally, I aim to create valuable relationships with my collaborators that allow us to achieve our shared goals. I am always looking to challenge myself, learn more, and relish in being a resourceful individual who takes initiative consistently.

With a perspective that consistently centers conversations around equity, accessibility, inclusion, and decolonization, I pride myself in being an advocate for my peers and my community. Due to professional and personal experience, I have intimate knowledge of conversations being had in the industry and the audiences I’ve served when it comes to work that is equitable and accessible. This is why I aim to work with institutions who center these values in every day practices and actions.

No matter where I go, I bring the following values with me: advocacy, accountability & transparency, collaboration, connection, decolonization, and innovation.

My Strengths

  • Analytics are key to tracking success. By implementing GTM & Facebook pixel, this has allowed many of my collaborators to be strategic in how they capitalize on audiences engaging with their content.

  • I spearheaded three institutional rebrands while developing marketing infrastructure, creation of templates, seasonal campaign, website development, and building brand guidelines that have made the institution a key competitor in the industry. This work resulted in increased engagement of 250% on all platforms for clients like BMP.

  • I have collaborated with 50+ institutions through and 75+ arts + culture events. This has resulted in an elaborate network of industry professionals and educational contacts who will be pivotal in spreading the word about your work.

  • My strength is in creating dynamic content that innovative and compelling which reshaping the narrative of your institution! I am-well versed in graphic design and video editing, making me a very agile and resourceful collaborator.

  • I have consistently crafted compelling copy for many employers and clients on social, eblasts, print materials, advertisements, press releases, and more all while ensuring that their call to action is CLEAR.

  • I have coordinated complex direct mail campaigns across New York and the country targeted to specific demographics, zip codes, interests, and audience engagement history resulting in increased sales and traffic to websites.

  • My combination of design, strategy, and audience segmenting has resulted in increased open rates with all clients. One example of an incredible increase is from 18% to 40-65% consistently for one institution.

  • I conceptualize, design, and manage dynamic media, social & print campaigns resulting in consistent ROAS between over 400% and CPC as low as .02 cents.